These concerns do not stop with apps, they continue with web design department, animation and even print division.
#Skype logo old full#
This new icon solves that problem nicely, just look below and imagine in that little icon, and imagine Skype the full word written with all the clouds into that small space, it will look a bit too crammed don't you think? These decisions and issues are not taken lightly by designers and marketing divisions. Icons or logos that are too tall or too wide will always run into layout issues and these problems create headaches in the long run with marketing staff.
There are all sorts of practical reasons for this move, if you are a designer, you can see in so many instances that this new logo would be a lot easier to work with, adapt to different spaces, animate and just all around more versatile.įirst thing that comes to mind is the app icon, since Skype is used mainly on smartphones, the app icon would be so much bolder, well spaced and fitted into an app icon than the old logo. Here is Windows logo, which we think they still have not got it right. It brings Skype to the Microsoft family by matching the type. This move along with changing the Skype font to the same as Microsoft, ties Skype division to Microsoft product line and looks more cohesive with their other products and services, like Windows. The blue cloud is still there, they have just eliminated or put the word mark outside the cloud. We believe Microsoft went in the right direction with the new logo design, or more accurately this was more of elimination of design rather than a new design. Most probably, they felt comfortable with that service and fear change is on the way when they see a logo change for example.
See attached logo below.Īs always, when a change is introduced to an existing things that people are used to and like, there would be a percentage of people that will be unhappy about it, complain warn to resist the product or service, forgetting that the reason that they liked and used that product or service had nothing to do with the logo to begin with. Skype original logo was a word mark written in and knocked out of blue cloud graphic and widely recognized and liked. Skype was acquired by Microsoft in 2011 and was incorporated as a division of Microsoft. Skype Is an Instant messaging service software that provides online text messaging, video chat services.
0 kommentar(er)
